I see it much as you do. It’s about suspending the obsession with ego so that you can be curious, and focused on the Other. And if you can do that, then–paradoxically–all those things you sought in the first place come unbidden.

I would make only one tiny quibble. While I completely agree that if you establish value, price doesn’t matter, I find there are sometimes when it’s important to mention price even if you haven’t established value. Specifically, when the customer or client asks you a direct price question, and when to avoid answering it would be evasive and not of service. If you are prepared to violate the more general rule you suggest (never mention price until you establish value) in response to a higher need–client service–which rarely comes up, then you are perceived as even less focused on self, and more willing to be of service.

And if you’re really good at being unselfish, then, voila, a lot of what you wanted in the first place comes around anyway.

Congratulations again on your inclusion, and thanks for the good post.