Precession – What is it?

How many of you have heard of or know what the word precession means?

How many have not heard of the word precession before?

Well I had not heard of it until about 5 years ago. (it is a physics and astronomy term and a bit complex) but a very influential teacher explained it to me simply as this….

Precession is the ripple effect.

Throw a rock in the water and it is the ripple effect. What happens from an event, thought, action, or decision?

It becomes a string of events (ripple) – which you will later connect back to the source (rock).

• Julie introducing me to Chris – and him suggesting to improve my sales skills by working in the mortgage industry – this was the furthest think from my mind.
• A random conversation I had with Anthony the day I failed my interview, when he curiously asked why I was in Columbus 1 space. Without that coincidental meeting I would not be here right now.
• The lunch I had with CJ our last day of training, in which we decided to go back to office and make 5 calls even though everyone else left.
• Conversation with Trevion last Thursday, after hours, here at office – reinforcement of my controllable behaviors and how they effect not only our revenue, but more importantly our clients lives.
• Maybe the conversation I had with Daniel and Dalton Friday about there selling styles and the results they get.
• What growth occurs for each of us from going through this story telling process?

Each one of these events in my life is rock in water – what is the precessional effect of these events taking place? Each one being there own ripple, while being connected to next?!

When thinking about this story it kept reoccurring to me the responsibility we have to our clients. What is the ripple effect in their lives? How are their lives changed by us being able to put money in their pocket, fix their credit, and helping them discover all the benefits and valuable reasons to refinance?

Keep this mind today when you are the phone with your clients. Who’s agenda are you speaking to? Whose goals are at the forefront of your mind – what is the ripple effect from the value add/ service we are providing?

How does your client’s life change from this process? When you ask them open-ended questions, they paint the picture through their explanation of goals. Help your client to see the connection to the actual benefits behind their explanations.

I am driven by the wonder of the simple decisions we make and what the precessional effect is.

Acting on inspired thought! – what is the precessional effect?

Type in “bush stimulation plan” into google. See anything funny, amazing?

A little story:
Its Friday night, I run out my townhouse, down the steps and cross the bridge. As I began to really jog I am stopped by an enormous crowd of middle aged and perfect candidates for reverse mortgages.. The Arena is right next to house, I see lines, but never a line like this, wrapping the Arena. My curiosity asks a couple next to me, what are you here for, Barry Manilo, she explains. After a nice, quick, energetic chat with the folks I circle around the crowd and begin the jog to gym again. I had to circle them though, the line was huge.

While I am working out, it dawns on me that most of those individuals standing in line and going to the Barry Manilo concert are my prospects for a refinance or reverse mortgage.

I decided to act on inspired thought.

I run home and put together a draft copy of a sales letter. My Window of Opportunity was small about 2 hours. I had to write the copy, get back to office, print out copies and then go flyer cars before they prospects were out of the concert.Even though multiple things tried to sidetrack me during this small window of opportunity, I did it. I placed 42 flyers on cars.

Result?

No calls the next day or even a week later. I decided to post the letter on my site, but more as a discussion builder for others to help me perfect the letter. What will really make people take action, call and potentially change their life?

Well it turns out the search engines picked it up – and when you type in bush’s stimulation plan in google – you see the below flyer- number 2 result in google. AMAZING.

What is the precessional effect of this? – we will see…